Parachute PMMs, storytelling and segmentation
Here are some great questions to ask
We hear it a lot, “People don’t care about your features, they care about what those features can help them achieve and the value you provide for them…
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How do your customers perceive you?
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Across the web, product marketers are united on one thing - product marketing OKRs can be tricky to define (and track). Nevertheless, OKRs are extremely…
A refresher
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I’m all for anything that will help me create better Go-to-Market plans and this week, it was Yasmeen Turayhi’s talk, “The Most Important Questions to…
as a product marketer
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Product Marketing Starter