Parachute PMMs, storytelling and segmentation
Here are some great questions to ask
We hear it a lot, “People don’t care about your features, they care about what those features can help them achieve and the value you provide for them…
How do your customers perceive you?
Across the web, product marketers are united on one thing - product marketing OKRs can be tricky to define (and track). Nevertheless, OKRs are extremely…
A refresher
I’m all for anything that will help me create better Go-to-Market plans and this week, it was Yasmeen Turayhi’s talk, “The Most Important Questions to…
as a product marketer
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Product Marketing Starter