I’m all for anything that will help me create better Go-to-Market plans and this week, it was Yasmeen Turayhi’s talk, “The Most Important Questions to Ask When Building a Go-to-Market Plan”. I’ve summarised the thoughts in this post and added a bit of my own perspective. If this is helpful to you (or if you have any constructive feedback, please send me a message on
Key questions to guide your go-to-market plan
Key questions to guide your go-to-market plan
Key questions to guide your go-to-market plan
I’m all for anything that will help me create better Go-to-Market plans and this week, it was Yasmeen Turayhi’s talk, “The Most Important Questions to Ask When Building a Go-to-Market Plan”. I’ve summarised the thoughts in this post and added a bit of my own perspective. If this is helpful to you (or if you have any constructive feedback, please send me a message on