Here’s a practical 7-step guide for creating personas: 1. Get other departments involved Don’t create your personas in a vacuum. Creating in a vacuum means you’ll be creating personas only relevant to you. Get the heads of all the customer-facing teams involved in the process. This way, it’s easier to get teams at the company to use the personas after they’re created. Find out who you need to be in the room and bring them together for a brainstorming session. This helps with getting the team to adopt the personas and use them later on.
A 7-Step guide for creating personas
A 7-Step guide for creating personas
A 7-Step guide for creating personas
Here’s a practical 7-step guide for creating personas: 1. Get other departments involved Don’t create your personas in a vacuum. Creating in a vacuum means you’ll be creating personas only relevant to you. Get the heads of all the customer-facing teams involved in the process. This way, it’s easier to get teams at the company to use the personas after they’re created. Find out who you need to be in the room and bring them together for a brainstorming session. This helps with getting the team to adopt the personas and use them later on.